The #wedding day is a day that everyone had dreamt about at one point. The flowers, the gusts, the cake and of course the dress .
A once-in-a-lifetime event requires a one-in-a-lifetime dress. The problem is, #bridedress costs a lot of money, and not everyone can afford it, Unless you are in Israel and you have heard about “Kol Kala” - every bride. Avihai Elkoby the founder of Kol-kala believe that every bride deserves a dress, even if she can't afford it so he started buying #weddingdresses and gave them away to every bride in need. with time it has become it's life's work. A regular salon has about 120 dress models. The second biggest salon in Israel has about 350 dress models. Kol Kala has more than 4500 models today. In this episode is the goodstory of Avihai and talked to him about his amazing social wedding dress salon , the importance of #gooddeeds , generosity and about his attempt to minimize the gap in wellth distribution in our society .
We are meet THE GOOD ONES. "meet THE GOOD ONES" is a YouTube channel whose aim is to spread the good and make it visible. In regular episodes, we present inspiring people, projects, ideas and actions that make the world a little bit better and more beautiful in their very own way.
For more information visit- kol-kala.co.il
Or check the Instagram page @kolkala1
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